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Marketingordbog
En samlet ordbog med begreber og udtryk inden for marketing
Alle
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
ABM
Above The Line (ATL)
Activationrate
ActiveCampaign
Ad copy
AdBlocker
Adwords
Affiliate marketing
Affiliates
AIDA
Algoritme
Ankertekst (linktekst)
Annonce
Annoncerangering
Annoncering
Artificial intelligence (AI)
Attribution
Auktionsindsigt
B
B2B (Business to Business)
B2C (Business to Consumer)
B2G (Business to Government)
Backend
Backlink
Backlinks
Below The Line (BTL)
Benchmarking
Big Data
Blog
Blue Ocean
Bounce Rate
Brand Awareness
Brand Equity
Brand Extension
Brand Identitet
Brand Image
Branding
Breadcrumbs (SEO)
Broken links
Budget
Business Model Canvas (BMC)
C
Cache
Cashflow
Chatbot
Chrome Webshop
CLV (Customer Lifetime Value)
CMS
Competitive Analysis (Konkurrentanalyse)
Content Marketing
Cookie / Cookies
Copywriting
CPA (Cost Per Aquisition)
CPC (Cost Per Click)
CPM (Cost Per Mille)
Crawling
CRM System
CRO (Conversion Rate Optimization)
CTA
CTR
D
Dark Social
Data Mining
De 4 C’er
De 4 p’er
Demand Generation
Demografi
Digital Marketing
Direct Mail
Direct Marketing
Display Ads
Distribution
E
E-commerce
E-handel
E-mail Marketing
Earned Media
Eksponering
End-user
Engagement
ESP (Emotional Selling Proposition)
Event marketing
Exit Rate
Experiential marketing
F
Facebook Ads
Favicon
Feedback
FMCG (Fast-Moving Consumer Goods)
Followers
Forbrugeradfærd
Forretningsplan
Franchise
Frekvens
Fulfillment
Funnel
G
Gamification
Gated Content
Geotargeting
Goodwill
Google Ads
Google Ads Auktion
Google Alerts
Google Analytics (GA4)
Google Display Network (GDN)
Google Marketing
Google My Business
Google optimering
Google PageSpeed Insights
Google Search Console
Google Shopping
Google Shopping feed
Google Tag Manager
Google trends
Growth Hacking
Guerilla marketing
H
Hashtags
Hastighedsoptimering
Headings
Headline
HTML (HyperText Markup Language)
HTTP (Hypertext transfer Protocol)
HTTPS (Hypertext transfer protocol secure)
HubSpot
Hypotese
I
Impression
Inbound Marketing
Indeksering
Indholdsoptimering
Indholdsstrategi
Indlæsningshastighed
Influencer Marketing
Insourcing
Instagram annoncering
Interactive Content (Interaktivt indhold)
Intern linkbuilding
Internationalisering
Interne links
Internetadresse
ISP
J
JavaScript (SEO)
Joint Venture (JV)
K
Kampagner
Kannibalisme (Søgeord)
Kanonisk side
Keyword density
Keywordanalyse
Klikrate
Konkurrentanalyse
Konvertering
Konverteringsoptimering
Konverteringsrate
Konverteringssporing
Købekraft
Købemotiver
Købsadfærd
Købte links
KPI (Key Performance Indicators)
Kundeloyalitet
Kunderejsen
Kundeværdi
L
Landingside
Lead
Lead nurturing
Lead scoring
Leadgenerering
LEAN
Link Building
Linkanalyse
LinkedIn Ads
Linkfri omtale
Loadhastighed
Loadtid
Logo
Lokal SEO
Long-tail Keywords
LTV (Lifetime Value)
M
Målgruppe
Marked
Markedsandel
Marketing analytics
Marketing attribution
Marketing automation
Marketingbudget
Marketingmix
Marketingplan
Marketingstrategi
Megatrends
Memes
Meta description
Meta tags
Metabeskrivelse
Metadata
Micro moments
Migrering
Mission
Mobilannoncering
Mobile first index
Mobilsøgning
Mobilvenlighed
MQL (Marketing Qualified Lead)
N
Negative Søgeord
Net Promoter Score (NPS)
Neuromarketing
NGO
Nofollow link
Noindex
Nøgleord
Nyhedsbrev
O
Omnichannel
On-page SEO
Online marketing
OOH (Out of home)
Optimering
Ordtæller
Organisk Søgeresultat
Outbound Marketing
Outsourcing
Owned Media
P
Paid Media
Pareto
Persona
Pipeline
PLC (Product Life Cycle)
Portal
Porters Five Forces
Positionering
Positioneringskort
PPC (Pay Per Click)
PR (Public Relations)
Product Placement
Programmatic
Promotion
Push pull marketing
Q
Q&A
QR-kode
Quality Score
R
Red Ocean
Redirect
Reklame
Reklamebureau
Relationsmarketing
Remarketing
Reputation Management
Retargeting
Rich Snippets
ROAS
ROI (Return on Investment)
S
Salgstragt
Segmentering
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
SERP (Search Engine Results Page)
Server-side Tracking
Slogan
Smart Bidding
SMART-mål
Social Media Marketing (SMM)
Splittest
SQL (Sales Qualified Lead)
Storytelling
Succesrate
T
Targeting
Think With Google
Touchpoints
Tracking
Trafik
Trends
U
Ugyldige Klik
Undersidelinks
Ungated Content
URL
User Experience (UX)
USP (Unique Selling Proposition)
UTM tagging
UVM (Unique Visitors per Month)
V
Value Proposition
Vækstanalyse
Vækststrategi
Værdikæde
Viral Marketing
Vision
Visuel Marketing
W
Ways Of Working (WoW)
Webdesign
Webinar
Webshop
Website
Webtrafik
Whitepaper
Word of Mouth (WOM)
Y
Yield Management
Youtube Ads
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